Idea is the result of knowledge, thinking, awareness and information found in designer's mind and is in direct relation with the world and perimeter surrounding him/her. Information acquired by senses from outside and come to the mind will be organized in thinking process and led to appearing of idea in case of presence of creativity. All phenomena such as buildings, a natural form, even a story or poem found in the world can operate as catalysts for cultivating idea in mind.
For an architect or designer, idea production process and concept formation are as the most important and effective stages in designing process. Searching and discovering new ideas and their embodiment in a graphic language which determines constancy and developing route of the project is more sensitive than other stages. It is exactly regarded as the most important stage in forming an artist's mind, creatively retelling processed information of the logical mind, and offering new solutions for some problems and questions.
Ideas are definite or imaginary thoughts originates from observations, perceptions and thoughts such as methods of buildings directing, positioning of a kitchen in a residential unit, use of air natural flow, value of energy and its saving, methods of dealing with the site, considering potentials and restrictions of project, locating project volumes in interchange, and coordination of site and architecture. Architect can use everything and everywhere, life daily objects, nature, different sciences, historical buildings and especially all that are present in program and site to create ideas.

Four Stages of Idea Production
At this stage, mind starts producing of creative ideas through referring to its resources (recognition, purification and information analysis) collected during a specific process at the previous stages. Four stages can be considered for idea production:
- Idea finding or creating
- Idea cultivating
- Idea selecting
- Concluding or returning to the first step

Idea Finding or Creating
Inspiration resources in idea production:
- Paying attention to concretes: Architectural works, natural figures and forms, arrangement of topography lines, project landscape, ecological problems (offering appropriate solutions), artists' works and comments (painters and sculptors)
- Conceptual dealing: Psychologically analyzing space, considering philosophical arguments and their structural function
- Use of artists' mind: In this case which can be at the same direction or accompany the mentioned discussions, the architect uses mental-conceptual sketches for finding new ideas. Designer sketches considering ideas (from previous stages) and spatial requirements of the project without activating of logical mind for thinking. Experiments demonstrate that continuing of these sketches gives full appearance to new ideas originating from the architect's unconscious mind or prepares structures with capability of ideas embodiment for the architect.
Example: At the stage of site analysis and volume locating and after studying technical and ecological aspects, the students are asked to sketch with an aesthetical view and purpose of deeply understand lines and structural capabilities of the site. As it can be observed, it is possible to access different structures in the third dimension in a trapezoid with developing and completing capability.
It should be remembered that principle foundations of project designing are based on analyzing and sketching of the project site. It is gradually completed with designing of the plan and project volume. Building designing has direct relationship with site and surrounding environment. Plan site designing should not be postponed to final stages of the project.
Most of us are sensitive to role of synthesizing in reaching unity and integrity in designing buildings and drawings. Unity is obtained in perimeter through aesthetic regulations, figures, patterns or specific details divided by elements which forms this environment. Knowledge of aesthetic system found in our drawings is developed through sketching and a similar sense of disciplinary is added to it.

Idea Cultivation
This stage takes place through selecting the resulted ideas, their adding, changing and synthesizing which lead to creating more complete and new ideas.
Designing process is not a definite linear one which a start and terminate point can be defined for it. At every stage, whether structure or concept, a creative mind can have innovative ways and methods. The produced ideas do not act abstractly and without changing; rather they are active part of an architect's mental process. Considering specified time and frame is not possible for idea production. New ideas may appear until final moments of project completion.

Idea Selection
Ideas selection and their correspondence with the collected information done mostly by the brain left hemisphere. It should be remembered that "writing" and "drawing" of ideas and the resulted outcomes is very important at every stage of designing process, and offering mental diagrams as words, sentences or sketches are appearance of idea evolution process and make changes, synthesis of concepts and conclusion easier for the architects and their addressees.

Conclusion or Return to the First Stage
It is possible to repeat 4 stages of idea production. At each restart, we can reach novel thoughts in addition to idea completion and acquiring more skills. This is the same for whole of designing process diagram. Apparently complete ideas and thoughts should not prevent us from repeating.

ali khiabanian

http://note-en.aruna.ir/archives/2010/Jul/12/2396.php

طراحی و ترسیم سه بعدی اتومبیل تجربه بسیار جالبی است. تجربه ای از فرم و عملکرد و زیبایی و تکنیک و تناسبات و متریال و ... تجربه همه چیز در یک کالبد 2 *3. تجربه ای بی نهایت ارزشمند ای کاش بتوانم زمان بیشتری برای انجام چنین تجاربی داشته باشم.

کتاب اول خلاقیت داره تجدید چاپ می شه و 13 صفحه بهش اضافه شده و کتاب دوم خلاقیت با بحثی مفصل تر از فرایند های طراحی و تصاویری بیشتر در حال صفحه بندی و ویرایش نهایی است. همه این امور زمان زیادی لازم دارند و این روزها من سعی می کنم بیشتر وقتم رو صرف فرشته کوچک زندگیمون بکنم: شادی خانوم گل
خیلی از لحظات شده که بین زندگی و کار بین عشق و موفقیت، بین لیلی و همه دنیا کمی مکث کنم. اما هیچ وقت شک نکرده ام و با اشتیاقی بسیار لیلی و زیبایی زندگی با او را انتخاب کرده ام.
خوشحالم که این زیبایی با آمدن شادی چندین برابر شده است.

Greg Lynn, a world leader in computer-aided architectural design, won the 2008 Golden Lion award at the 11th International Venice Biennale of Architecture. In 2005, Forbes magazine named him one of the 10 most influential living architects, and in 2000, he was listed as one of the 100 most innovative people for the 21st century by Time magazine.

http://newsroom.ucla.edu/portal/ucla/disney-greg-lynn-architecture-149921.aspx

http://www.akhiabanian.ir/ai/d88skyscrapers/

تصادف جالبی است. من ایده ساختمان های آینده رو حدود 2 سال پیش کار کرده بودم. این سومین کاری است از من که مشابه اون رو در مجلات یا خبرگزاری های خارجی می بینم. البته نمی خوام بگم اونا از کار من ایده گرفتن، موضوع سر خلاقیته و اینکه ایده های جدید چقدر مهم و تاثیر گذار می تونن باشند. متاسفانه در جامعه ما کمتر کسی به فکر تولید ایده و نوآوری است. اگر هم کسی این کار رو انجام بده، تخطئه می شه! دقیقا کلمه ای که استفاده کردم مصداق داره، به ویژه از طرف دوستان و همکاران نزدیک.
جایزه ای که گرگ لین سال 2008 گرفته نیز نکته قابل توجه و مهمیه که به ما معماران جوان چیزهایی رو ورای آنچه که آموخته ایم گوش زد می کنه و اینکه دنیا در حال تغییر و معماری هم همینطور!

رسانه های مدرن از اساس نمی توانند امکان مواجهه آدمی با خویشتن اصیل خویش یا مواجهه و رویاروییبا خود هستی را برای آدمی امکان پذیر سازند. رسانه ها فقط می توانند انتقال دهنده آگاهی ها و اطلاعات باشند. لینکن هرگز نمی توانند انتقال دهنده خودآگاهی و بصیرت های بنیادین غیر مفهومی از جهان و خویشتند را منتقل کنند. رسانه های مردن، آگاهانه یا بیشتر ناآگاهانه، منابع اصیل معناسازی را از بین می برند. به تعبیر بودریا رشد شبکه به معنای انفجار بی معنایی در سراسر جهان است.

مساله این است که همه چیز را نمی توان به شبکه یا روی آنتن ارسال کرد. زبان الکترونیکی و دیجیتالی توانایی انتقال همه مفاهیم و اندیشه ها و احساس ها را دارا نیست. هرگونه تفکری را نمی توان به اطلاعات و دیتا تقلیل داد تا قابل انتقال در شبکه باشد.سوال این است آیا اطلاعات همان دانایی است؟ آیا در جوامع کنونی که به اصلاح جوامع دانایی – محور خوانده می شود، به راستی دانایی وجود دارد؟ آیا حضور دینی و شاعرانه و نسبت حضوری آدمی با جهان را می توان بر روی آنتن و شبکه ها یافت؟ آیا برای انسان رسانه ای یا انسان آنلاین که در شرف ظهور است، دیگر مجالی برای تامل، تفکر و اندیشه ای معنوی باقی مانده و خواهد ماند؟ ما با جهان دوگونه رابطه می توانیم داشته باشیم؛ دوگونه رابطه ای که با کمک از اصطلاحات سنت فلسفی خودمان می توانیم آنها را رابطه ا حضوری (بی واسطه)و رابطه حصولی (مفهومی یا قیاسی) بنامیم. با غلبه تفکر متافیزیکی، به خصوص در دوره جدید و با سیطره تفکر تکنولوژیک، رابطه حضوری و بی واسطه آدمیان با جهان، آنچنان که فرضا خود را در یک اثر هنری می نمایاند، از بین رفته و رابطه حصولی و مفهومی فراگیر می شود. معنای ساده این سخن این است که در دوران جدید هنر می میرد و علم و تکنولوژی به نحو روزافزون رشد می یابند.
...
انسان رسانه ای و بسط نهیلیسم، بیژن عبدالکریمی، روزنامه شرق، شماره 976، 30 اردیبهشت 1389

Abstract:
Creativity as one of the most important factors of education is taken into consideration in recent years and psychologist and thinkers of education try to define and regulate a system and methods that are able to reinforce Creativity Power of people.

This problem has been discussed and analysed by art and architecture fields since a long time ago and up to now also different solutions have been posed in different books and articles for training creative artists and architectures. The first and the most general question which we encounter usually at the beginning of disscusion, whether in lesson class or in specialized discussions is this that; how we can increase creativity power of people, or is creativity trainable and learnable? In discussions which will be posed continually, while we will answer to given questions, will proceed to creativity role in education, especially art and architecture education.
Key words: human, architecture, education, creativity.

Introduction
Human needs to discover nature secrets and reach to notions which mean his creation and world creation; as if in every creation by him, he gets nearer to and more aware of his creation.
Awareness in the direction of all knowns and unknowns of existence which call internal self of every person with many ardors. When you hold a pen in your hands and spread your findings as a poem or a painting of watercolor on a white paper arena, before you know nature accompanies you with a great excitement and has opened it inspiring apertures in your mind and calls you to an again production and each time newer than before taints your mind spread to new notions.
A mind which is creativity and full of new ideas in a great space of ability infinity and energy of unconsciouse conscience waits until you will and it creates.
For a long time, the mind of architecture theorists has been preoccupied by this question that if architecture design or the process of reaching to architecture mould is only a type of creativity mental action or we can't explain clearly the generality of it's structure or by thinking and deliberating about different views of architects we can account the process of architecture design?

...http://report-en.aruna.ir/archives/2010/May/25/2392.php